Letter from Executive Director Shaun Jeffrey in February Newsletter

Hello Friends.   As we move closer and closer to the one-year anniversary of Covid-19 in our province, I have to reflect on the past year and how its events have not only changed us as an industry, but also wonder what the most significant change has been for the positive.   ‘Positive’ is not […]

Letter from Executive Director Shaun Jeffrey in January Newsletter

Dear Members,   As we move into a new year with new challenges and hopefully towards a new normal, we look over the past year and what monumental challenges we had to face, sacrifices we had to make and how we handled this adversity.   A key performance indicator at the MRFA has been our […]

Letter from Executive Director Shaun Jeffrey in December Newsletter

Dear Members,   I want to start off by wishing everyone a happy New Year as we move towards a 2021 that will bring a new sense of acceptance in the way we value success, passion and vision.   In a year that tested our survival and pushed most of you to limits that you […]

Letter from Executive Director Shaun Jeffrey in November Newsletter

Dear members, As we inch closer to the holiday season, we know that this year will be like no other. Instead of wishing for those fuzzy socks or the latest new gadget, many of you will be looking to reassemble your businesses and find a new way forward while you wonder what our industry will […]

From the Heart of Executive Director Shaun Jeffrey – from October LocalFare Newsletter

Dear members, Adversity is defined as a state or instance of continued difficulty or misfortune. As we enter month eight of Covid-19m our members’ resiliency continues to be tested with consistent restrictions on the way we have operated our businesses in the past and questions on your viability for the future. I hear daily from […]

Letter from Shaun Jeffrey, Executive Director, In September Newsletter

Dear Members,   The COVID-19 pandemic has been an extremely challenging time for all Manitobans. Sadly, too many operations have succumbed to Covid-19 restrictions and our hearts go out to these operators that have poured so much of their life into their businesses.   The devastating impact of this virus required the unprecedented, but I […]

LETTER FROM THE EXECUTIVE DIRECTOR SHAUN JEFFREY IN AUGUST NEWSLETTER

Dear members,   We are aware that the progression of the COVID-19 virus is currently raising many questions and ever growing concerns on the viability of our industry in the future. Your MRFA team is taking this situation very seriously, closely monitoring industry trends to assist in a long term industry survival plan. First and […]

LETTER FROM THE EXECUTIVE DIRECTOR SHAUN JEFFREY IN JULY NEWSLETTER

Dear members and non-member food service industry professionals,   As Covid-19 has changed the demographic of the food service industry forever, we ask ourselves, ‘what will a fun night out with family and friends will look like in the future?’   These are unprecedented times and the future is unclear when it comes to our […]

LETTER FROM EXECUTIVE DIRECTOR SHAUN JEFFREY IN JUNE NEWSLETTER

Dear members and non-member food service industry professionals,   So many of you during this tough time have asked me to elaborate on what a new normal will look like and how will we survive. The answer is… well, there is no answer.   These are unprecedented times and the future is unclear, especially when […]

MESSAGE FROM THE EXECUTIVE DIRECTOR IN MAY NEWSLETTER

The COVID-19 pandemic is unprecedented in its scale and the challenges it presents. Our thoughts and prayers are with those who have fallen ill and the families of all those affected, as well as with the health and essential workers battling this pandemic. I’m often asked: what is the MRFA’s top priority during this time? […]