Letter from the Executive Director & CEO Shaun Jeffrey in August Newsletter

To Our Valued Members, As we enter month 16 of this Covid-19 roller coaster, I am very proud of all of you who have sacrificed so much – both during the previous months of the pandemic and now as we move towards recovery. I continue to receive that ever popular feedback on what we did […]

Letter from Executive Director and CEO Shaun Jeffrey in July Newsletter

To Our Valued members, I want to start off this letter with a quote from my high school volleyball coach, said to me right after I rolled my ankle for the second time in my last tournament as a senior: “When the pain of continuing exceeds the pain of stopping a winner will choose to […]

Letter from Executive Director & CEO Shaun Jeffrey in May Newsletter

Hello Friends. This is a time like no other in our lives. The COVID-19 pandemic continues to produce uncertainty, stress and trauma in our industry. By now, we have all been impacted by this virus, which has been devastating for so many of us. Despite the challenges we are all facing every day, this is […]

The Dream Factory & Karmyn Update; Dream Drive Raises Double its Goal and our Foodie Friend Hosts her own Radio Show!

We are so proud of our restaurant community for continuing to support The Dream Factory through initiatives such as their Dream Drive last night and so many others, like our recent Dine Manitoba Restaurant Guide. Four of our members, Brazen Hall, Confusion Corner Drinks & Food, Frankie’s Italian Kitchen, and The Gates on Roblin were partners […]

Letter from Executive Director & CEO Shaun Jeffrey in April Newsletter

Hello Members & Friends, How does one begin to reflect on the past 12 months? Many of us ended 2020 with – at the very least – the promise of a new year reflecting the shift in the way we all view the future of the food service industry. Most of us have likely not […]

Letter from Executive Director Shaun Jeffrey in March Newsletter

Hello Friends, Now that the one year anniversary of pandemic has come and gone, we look at our valued members and can note the monumental changes that our industry made in 2020 to ensure its survival. At the MRFA we also recognized that moving out of the pandemic will require some significant changes with a […]

Letter from Executive Director Shaun Jeffrey in February Newsletter

Hello Friends.   As we move closer and closer to the one-year anniversary of Covid-19 in our province, I have to reflect on the past year and how its events have not only changed us as an industry, but also wonder what the most significant change has been for the positive.   ‘Positive’ is not […]

Letter from Executive Director Shaun Jeffrey in January Newsletter

Dear Members,   As we move into a new year with new challenges and hopefully towards a new normal, we look over the past year and what monumental challenges we had to face, sacrifices we had to make and how we handled this adversity.   A key performance indicator at the MRFA has been our […]

Letter from Executive Director Shaun Jeffrey in December Newsletter

Dear Members,   I want to start off by wishing everyone a happy New Year as we move towards a 2021 that will bring a new sense of acceptance in the way we value success, passion and vision.   In a year that tested our survival and pushed most of you to limits that you […]

Letter from Executive Director Shaun Jeffrey in November Newsletter

Dear members, As we inch closer to the holiday season, we know that this year will be like no other. Instead of wishing for those fuzzy socks or the latest new gadget, many of you will be looking to reassemble your businesses and find a new way forward while you wonder what our industry will […]