From the Heart of Executive Director Shaun Jeffrey – from October LocalFare Newsletter

Dear members, Adversity is defined as a state or instance of continued difficulty or misfortune. As we enter month eight of Covid-19m our members’ resiliency continues to be tested with consistent restrictions on the way we have operated our businesses in the past and questions on your viability for the future. I hear daily from […]

Letter from Shaun Jeffrey, Executive Director, In September Newsletter

Dear Members,   The COVID-19 pandemic has been an extremely challenging time for all Manitobans. Sadly, too many operations have succumbed to Covid-19 restrictions and our hearts go out to these operators that have poured so much of their life into their businesses.   The devastating impact of this virus required the unprecedented, but I […]

LETTER FROM THE EXECUTIVE DIRECTOR SHAUN JEFFREY IN AUGUST NEWSLETTER

Dear members,   We are aware that the progression of the COVID-19 virus is currently raising many questions and ever growing concerns on the viability of our industry in the future. Your MRFA team is taking this situation very seriously, closely monitoring industry trends to assist in a long term industry survival plan. First and […]

LETTER FROM THE EXECUTIVE DIRECTOR SHAUN JEFFREY IN JULY NEWSLETTER

Dear members and non-member food service industry professionals,   As Covid-19 has changed the demographic of the food service industry forever, we ask ourselves, ‘what will a fun night out with family and friends will look like in the future?’   These are unprecedented times and the future is unclear when it comes to our […]

LETTER FROM EXECUTIVE DIRECTOR SHAUN JEFFREY IN JUNE NEWSLETTER

Dear members and non-member food service industry professionals,   So many of you during this tough time have asked me to elaborate on what a new normal will look like and how will we survive. The answer is… well, there is no answer.   These are unprecedented times and the future is unclear, especially when […]

MESSAGE FROM THE EXECUTIVE DIRECTOR IN MAY NEWSLETTER

The COVID-19 pandemic is unprecedented in its scale and the challenges it presents. Our thoughts and prayers are with those who have fallen ill and the families of all those affected, as well as with the health and essential workers battling this pandemic. I’m often asked: what is the MRFA’s top priority during this time? […]

LETTER FROM SHAUN JEFFREY, EXECUTIVE DIRECTOR, IN THE APRIL NEWSLETTER

Dear MRFA members, non-members and food service industry professionals, I am writing, not to add yet another COVID-19 update to your inbox, but to address several points regarding the implications of the pandemic on the restaurant profession. I would like to reassure you that we understand the profound effects it has had – and will continue […]

March MRFA LocalFare Newsletter

March MRFA LocalFare Newsletter Click the title link above to view our recent newsletter.

MESSAGE FROM THE EXECUTIVE DIRECTOR- MARCH NEWSLETTER

Dear members, non-members and food service industry professionals, Our industry is facing a difficult situation right now, and the tough decisions governments are being forced to make have shifted the focus from public health and safety to a question of livelihood for many businesses and individuals. There is no question that this is stressful, but […]