Our fellow foodies,

As we enter this realm of the new normal, I have to say it brings a smile to my face when I talk to our member operators and see the anticipation of a more normal day to day with some excitement on the side.

There will come a time when this new normal will get back to the old normal – the one that brought us all to this fabulous industry in the first place – but until then I am proud to see you all continuing to focus on the positives and shying away from the outside noise.

The MRFA has been focusing on getting back to that new normal for what seems to be months now. We currently face monumental challenges getting important staffing challenges addressed. The MRFA was excited to launch our new “We Need You” industry-wide hiring advertising campaign in September with a strong focus on enticing the next generation of foodies into our industry. We are seeing some very strong preliminary engagement.

We also continue to see our industry leaders open up new restaurants despite pandemic challenges. This shows our willingness to maintain a forward course towards the holiday season and I am sure this holiday season will be like no other in our mission to provide Manitobans a place to celebrate with family and friends.

Our team is here for you, and we won’t quit until those dining rooms and lounges are full again.

Shaun Jeffrey,
Executive Director and CEO.